Sustainability as a Competitive Advantage: The Home in Portugal Example

Across Europe, environmental policies like the Green Deal often spark debate. In some countries, they are seen as a burden. But for others, they represent an opportunity—a chance to innovate, lead, and grow. Home in Portugal, part of the Libertas Group, is one such example. By placing sustainability at the heart of its strategy, the company is proving that building responsibly is not only possible but also profitable.

A Sustainable Vision Before It Became a Trend

Long before sustainability became a global priority, the Libertas Group had already embraced it as a core value. Since 2008, it has held the ISO 14001 certification for environmental management—making it the only real estate developer in Portugal with this achievement for so many consecutive years. This certification is not just a label; it reflects a real commitment to reducing environmental impact while building high-quality homes.
Since 2010, nearly all of the group’s real estate projects have achieved top energy efficiency ratings (A or A+). This is not just about meeting legal requirements—it’s a deliberate choice to include energy-saving technologies and sustainable building practices. One of its key innovations is the AQUA+ water management system, which significantly reduces water waste—an increasingly important issue in a world facing climate change.

Protecting Portugal’s Natural Beauty

Portugal is known for its beautiful coastline, charming cities, and sunny weather. With such rich natural heritage comes a responsibility to protect it. Home in Portugal builds in some of the country’s most scenic locations—Lisbon, Alcochete, Seixal, Albufeira, Lagoa, and Faro—and always with the goal of integrating each development into the landscape.
In Portugal, sustainability is not an obstacle to development—it is part of it. While countries like Germany and Sweden are pushing forward with carbon-neutral buildings, Portugal has steadily positioned itself as a leader in green construction. Libertas Group is at the forefront of this movement, showing that responsible construction creates value not only for the planet but also for homeowners and investors.

Going Further: Energy and Agriculture

Sustainability at Home in Portugal goes beyond real estate. Through the Libertas Group, the company is also active in renewable energy, operating hydroelectric and solar power plants. Projects like the Ribeira de Leomil Hydroelectric Station and the Almodôvar Solar Parks contribute to Portugal’s clean energy goals while keeping environmental impact to a minimum.
The group is also involved in organic farming. Properties like Quinta dos Lagos and Herdade do Alto do Pina are examples of how agriculture and real estate can coexist in a sustainable way—without chemicals, in harmony with nature, and promoting biodiversity.

The Future of Real Estate is Green

For many buyers today, sustainability is not optional—it’s essential. More and more investors are choosing energy-efficient homes for their lower long-term costs and higher future value. With the European Union aiming for carbon neutrality by 2050, properties built with sustainability in mind will be more attractive and better prepared for tomorrow’s market.
Home in Portugal is already one step ahead. By incorporating eco-friendly practices from the start, it offers homes that are not only well-designed and well-built, but also aligned with modern environmental values. In a time when many companies are still adjusting to new green rules, Home in Portugal shows that sustainability is not a challenge—it’s an advantage.
For those seeking to invest in homes that reflect the values of the future, Portugal—and the vision of Home in Portugal—offers a model worth following.